Marketing Campaign for a Successful Product Launch - Essay Example outhern Africa market will seek to inform the senior management team of the multinational company on how each of the selected promotional tool is appropriate in accomplishing the marketing objectives as well as the overall business objectives. Secondly, the manager in-charge of the South African market will demonstrate in this report how the recommended promotional tools will be implemented in order to make the marketing campaign successful. In most occasions when a business enterprise seeks to venture into a new market or it is about to release a new brand of product or service into the market, it usually engages in aggressive marketing campaigns. The marketing campaigns are mainly intended to create greater hype in the market, which will make the target audience eager to try or experience the newly released product and/ or service. In addition, the marketing campaign should be able to sustain the long-term growth of the business in the market or increased sales of the new product and/ or service. This therefore means that the marketing campaign should be devised properly in the first place to guarantee success of the entire process; this is according to Hollensen (2010). In this present report, Nokia’s manager for the Southern Africa market seeks to convince the company senior management team that the promotional tools he has picked are the most appropriate and effective in ensuring that both Nokia Lumia 920 and 820 record success in the South African market. For the purpose of carrying out a successful marketing campaign in South Africa, the manager in charge of the Southern Africa market picked four promotional tools that comprise of advertising, sales promotion, direct marketing, and public relations. Hollensen (2010) in her studies described advertising, as any form of marketing communication that is used to reinforce what the target audience already knows about the product or service, and to convince, or encourage the target audience to purchase the
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Technology has always made an impact on our society. Over the last few decades, there have been many inventions that have changed our lifestyles. Cellular Telephony has, by all accounts, modified how we interact with others; but at what cost? Are there health issues associated with this technology? More explicitly can cell phones cause cancer? This question is the basis of this review. The researcher has compiled articles that cover this topic from diverse scholarly sources, and diverse countries. It is undeniable that cellular technology has become main stream. “It was estimated that there were 92 million cell phone users in the US, a number growing by one million every month.†(Frumkin, Jacobson, Gansler & Thun 2001). The arrival and widespread use of cell phones has peaked interest of the health effects of radiofrequencies in the human body. Cell phones use radio frequencies to transmit signals. Radio Frequencies (RF) are a form of electrical waves similar to those used in radios, microwaves, radars or satellite stations. They are emitted from a transmitter, and received using an antenna. This telephony technology is restricted geographically to small zones called “Cellsâ€. Every cell has a base station capable of sending and receiving radio waves. When a call is started a signal leaves the handheld unit headed to the closest base station. This station answers by allocating a specific channel to the unit. When this “channel†is established, modulated radio frequency signals are both received and transmitted. The head of the user is in the near field of use because the distance from the antenna to the head is a few centimeters. (Blettner & Berg 2000) If the antenna is inside the body of the phone, the exposure to Radio Frequencies is greater. The antenna might be requesting a stronger signal to contest with the interference of the battery or the actual shell of the phone’s body. The level of RF a person receives is related to many factors, not only the placement of the antenna. Factors that can increase the level of RF are the number of “cellsâ€, the distance to the “base stationâ€, or the obstacles between the caller and the station. The number of cell zones depends on the user population. Heavily populated areas have more cells allowing for more telecommunication traffic. Being close to a cell site lowers the power needed to sustain a call, hence reduces the exposure to RF.
Has e-marketing and the use of the internet hurt Blockbuster's dominance in the movie rental business and if it has what will they have to change in their business plan to regain their market shares? This case has studied the influence of new technologies for delivering movie rentals along with downloading movies directly to your television at home without a customer even getting off their couch. It also examines the impact DVD recorders are going to have on Blockbusters main products like DVD players and VCR's. The case talks about the threats these new innovations are going to have on Blockbusters business potential. Along with what Blockbuster has done to compete with their new competitors like Wal-Mart and Netflix. With the internet changing the way most profitable companies do business Blockbuster has to adapt and follow the new trends our generation. While studying this case, our group analyzed what Blockbuster's strengths and weakness are, combined with what opportunities they have to excel in the new way consumers watch movies and we established the threats that exist with new technology and competitors. Last our group has thought of some new idea's that could help them thrive in the future.
The problem that this case states is, will Blockbuster make the right business plan choices to allow them to compete with the innovation of products and technology of distributing movie rentals. Also is Blockbuster going to be able to adapt and succeed in this new era of renting movies? The SWOT (Strengths, Weakness, Opportunities, and Threat) analysis for Blockbuster is both positive and negative. The major strength that Blockbuster Inc. has is a brand image over the competition. When new movie releases come out on Video o... ...ir own movie channel that allows customers to buy and watch movie directly on their television. From their surveys, they should find out what their customers want and implement their suggestions into their business strategy. They need to train their employees to have the utmost customer satisfaction rating. This will keep customers coming back and hopefully attract new customers into the store. They also need to be able to help and answer customer's questions about movies. They should also have sales such as, buy one movie get one free, running periodically throughout the store. This will draw customers in to shop for the deals. They should also promote new movies available for sale in the store. They should always try to keep as many movies in stock so the movie is always there for the customer. This will keep them happy and coming back to rent more movies. |